Archive for the ‘Competition’ Category
How unrecognized complacency and arrogance in my medical sales career cost me business–and it will do the same for you!
March 30th, 2010 | 
Author: If you are a medical sales professional, at some point in your career you have either dealt with or will be dealing with these destructive attitudes…but will you recognize it before it’s too late? In this episode of The Medical Sales Guru Podcast, Mace Horoff shares with you how his own attitudes in one of his hospital accounts cost him ten years of stable, recurring business. He is certainly not proud of what happened, but Mace hopes that hearing his story will help you avoid rolling out the red carpet to your competitors like he did. If you don’t recognize the warning signs, your business is in big trouble! Arrogance never goes unpunished.
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How Your Medical Sales Competition Is Going to Beat You This Year
It’s a New Year and you’re ready to tear it up in your medical sales territory…well, your competition has other ideas. Listen as Mace Horoff describes how your medical sales competition is conspiring to eat your lunch over the next twelve months.
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Relationship building in medical sales — It’s not just about the buyer
Most medical sales professionals are great at building relationships with customers who can say “yes” to their products or sign a purchase order, but if these are the only people you are paying attention to, you may be leaving money on the table. In this edition of the Medical Sales Guru Podcast, Mace Horoff describes a situation where the sale was influenced by a hospital employee who is not normally involved in the buying process. Learn to adapt an easy habit that could one day pay huge dividends with your customers.
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How To Love Your Competition in Medical Sales
How do you feel about your competition? Love them or hate them, few things can drive you towards success in medical sales like your competition. In fact, you should give thanks for your competitors every day of your career. Does this sound crazy? Listen to this weeks Medical Sales Guru Podcast and you will learn to love your competition.
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