Who is The Medical Sales Guru?

It's YOU...and the thousands of other medical sales professionals I have interacted with over the years. This podcast reflects the triumphs and defeats that I and others have experienced so you can repeat the behaviors that work, and avoid the behaviors that will cost you business and opportunities. Please share your stories with me through the contact link.

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Mastering Medical Sales: The Essential Attitudes, Habits & Skills of High-earning Medical Sales Professionals

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Archive for the ‘Medical Sales Tools’ Category

PostHeaderIcon Serious Medical Sales Professionals Do This To Maximize Their Sales Results with Every Call…Do You?

Your healthcare customers demand attention to detail from the vendors with whom they do business, but there is one thing you MUST do if you want to maximize your sales results and meet their expectations.  Do you know what it is?  In this edition of The Medical Sales Guru Podcast, Mace Horoff describes an essential habit that can separate the true medical sales professionals from the wannabe’s.

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PostHeaderIcon In Medical Sales, Put It In Writing

Has it ever happened to you in your medical sales career where your customer asked you for one thing and you delivered something else, or vice versa?  Miscommunications in medicine can be harmful to the patient and harmful to your business.  In this edition of Medical Sales Guru Podcast, Mace Horoff discusses a simple way to be a professional, deliver the right thing for the patient and healthcare provider,  and CYA.  It’s usually not a question of if a miscommunication will bite you in medical sales, but when.  Here’s how to prevent it from happening.

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PostHeaderIcon The Misused Medical Sales Tool

Just about every sales representative who sells in the healthcare environment employs this sales tool. But too often it is misused in a way that actually works against the sale. In this edition of the Medical Sales Guru Podcast, Mace Horoff talks about avoiding the pitfalls of what seems like an intuitively sound practice.

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