Archive for July, 2009
Unclear Communications in Medical Sales - Are You Guilty?
July 14th, 2009 | 
Author: Clear communications are essential in any environment. But in medicine, a message that is misunderstood can have dire consequences. Busy professionals often communicate quickly, and at times incompletely. In this episode of the Medical Sales Guru podcast, Mace Horoff discusses the pitfalls of communicating with healthcare professionals and how to avoid misunderstandings that can ruin your career or even land you in court.
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Events that create opportunities to sell your products and services in medical sales
Healthcare providers and institutions resist change — and for good reason. How do you uncover the best opportunities to discuss your medical product or service where your prospects and customers are most interested? In this edition of the Medical Sales Guru Podcast, Mace talks about how to find openings for meaningful sales calls.
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