Category Archives: Competition

How Your Medical Sales Competition Is Going to Beat You This Year

It’s a New Year and you’re ready to tear it up in your medical sales territory…well, your competition has other ideas.  Listen as Mace Horoff describes how your medical sales competition is conspiring to eat your lunch over the next twelve months.


Relationship building in medical sales — It’s not just about the buyer

Most medical sales professionals are great at building relationships with customers who can say “yes” to their products or sign a purchase order, but if these are the only people you are paying attention to, you  may be leaving money on the table.  In this edition of the Medical Sales Guru Podcast, Mace Horoff describes a situation where the sale was influenced by a hospital employee who is not normally involved in the buying process. Learn to adapt an easy habit that could one day pay huge dividends with your customers.


How To Love Your Competition in Medical Sales

How do you feel about your competition?  Love them or hate them, few things can drive you towards success in medical sales like your competition.  In fact, you should give thanks for your competitors every day of your career.  Does this sound crazy?  Listen to this weeks Medical Sales Guru Podcast and you will learn to love your competition.