Medical Sales Guru Podcast

Archive for the ‘Uncategorized’ Category

I always end each podcast with, “The patient always comes first.” Most medical reps agree with the sentiment, although few actually sell from this perspective.  Focusing on the patient needs to be more than just lip service! Listen to the podcast and learn how a patient-centered sales approach can make a huge difference in how you are perceived by your customers.

Podcast: Download (3.6MB)

Sales reps often put customers on pedestals such that it makes it difficult to sell effectively.  Are you having trouble connecting with your customers in the clinical or other environment?  Listen to this edition of the Medical Sales Guru Podcast to understand why it happens and learn how to adopt a mindset to engage your customers and sell more effectively.

Podcast: Download (5.7MB)

Do you do all that things it takes to win at medical sales?  Are you sure?  In this podcast, I discuss the one thing that great performers do regularly and consistently. If you don’t do this, you’re not fully in the game.  What is it?  It’s the missing link, and it’s huge!

Podcast: Download (4.3MB)

Sales reps who are just starting in medical sales, especially those with “baby faces” who just got out of college (or just look like they did) often need to overcome the credibility issue of limited experience.  New medical sales representatives sometimes find that their “youth and inexperience” keeps their clinical customers from taking them or their products seriously.  Even if you’re not that young, you still might come off as inexperienced.  Here’s how to avoid that.

And make sure you don’t get caught MSU! If you don’t know what that is, you MUST listen to this podcast!

Podcast: Download (5.2MB)

If the title of this podcast seems ridiculous to you and you’re wondering who would ever approach a doctor with a pitch like that, you might want to look in the mirror!  Sales reps approach health care buyers way too often with any one of a number of approaches that essentially say the same thing.  If you want an idea on how to better connect with your decision-makers, listen to this podcast episode.

Podcast: Download (3.7MB)