Medical Sales Guru Podcast

One of the biggest complaints from medical sales professionals selling in the current marketplace is their customer’s frequent attempts to commoditize their products and services.  Sales reps go to great lengths to differentiate their products and even themselves from the competition–except in one area–what they say and focus on.  I know…you’re different (let’s hope so), but why not listen to this podcast and see if you meet the first criterion for differentiating yourself at the start of every presentation.

Podcast: Download (5.8MB)

Do you do all that things it takes to win at medical sales?  Are you sure?  In this podcast, I discuss the one thing that great performers do regularly and consistently. If you don’t do this, you’re not fully in the game.  What is it?  It’s the missing link, and it’s huge!

Podcast: Download (4.3MB)

Sales reps who are just starting in medical sales, especially those with “baby faces” who just got out of college (or just look like they did) often need to overcome the credibility issue of limited experience.  New medical sales representatives sometimes find that their “youth and inexperience” keeps their clinical customers from taking them or their products seriously.  Even if you’re not that young, you still might come off as inexperienced.  Here’s how to avoid that.

And make sure you don’t get caught MSU! If you don’t know what that is, you MUST listen to this podcast!

Podcast: Download (5.2MB)

If you feel a little uncomfortable when you approach a doctor, nurse, therapist or other healthcare professional because you don’t want to be perceived as just another sales rep, then why not approach them in a way where you will feel more comfortable and you will be more welcome.  What am I talking about?  It’s all here in this edition of the Medical Sales Guru Podcast.

Podcast: Download (2.8MB)

If the title of this podcast seems ridiculous to you and you’re wondering who would ever approach a doctor with a pitch like that, you might want to look in the mirror!  Sales reps approach health care buyers way too often with any one of a number of approaches that essentially say the same thing.  If you want an idea on how to better connect with your decision-makers, listen to this podcast episode.

Podcast: Download (3.7MB)