When it comes down to it, there are many moving parts that go into being a successful medical sales professional. Most reps work on several of the key elements early in their careers, then they let one of the most, if not THE most critical element slide. It’s true that you often have to take risks to succeed, but too many reps take a huge risk by avoiding what is discussed here. If you’re competition is doing this and you’re not—you’re toast! In this podcast, Mace Horoff describes the one thing you can’t ignore if you ever plan on being the top player.