Why “Detail Selling” (aka The One Minute Sales Pitch) Is A Stupid Idea

It seems like nothing short-circuits a medical sales rep’s brain quicker than getting a moment with a doctor or other HCP.  Most go immediately into the quick one-minute sales pitch. It’s almost like the mouth starts moving automatically. . .

This is a really stupid idea.

Sure, you make some sales this way, but you’re likely killing more opportunities than you realize.

There is a better way.  Listen now to learn a more productive approach that at the very least will lead to  better sales conversations. That couldn’t hurt. Right?

And hey, could you do me a favor? Please leave a comment below and on iTunes. Much appreciated if you can help me spread the message. Thanks!

Want to learn a step-by-step process to implement the strategies discussed in this podcast? If so, learn how Medical Sales Academy can add some critical medical selling skills and strategies that might be missing from your sales approach.
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One thought on “Why “Detail Selling” (aka The One Minute Sales Pitch) Is A Stupid Idea”

  1. Thank you . Phenomenal information. “Sell the appointment” is the key point I got out of today’s call.

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