It seems like nothing short-circuits a medical sales rep’s brain quicker than getting a moment with a doctor or other HCP. Most go immediately into the quick one-minute sales pitch. It’s almost like the mouth starts moving automatically. . .
This is a really stupid idea.
Sure, you make some sales this way, but you’re likely killing more opportunities than you realize.
There is a better way. Listen now to learn a more productive approach that at the very least will lead to better sales conversations. That couldn’t hurt. Right?
And hey, could you do me a favor? Please leave a comment below and on iTunes. Much appreciated if you can help me spread the message. Thanks!