Too often when speaking with medical sales representatives about how one of their colleagues succeeded, some suggest, “Yeah, but my customers are different.”

Everyone is unique…in some ways. But healthcare professionals and other buyers have too much in common to dismiss. So, I think we should talk about it . . .

And that’s what we’ll do here on this episode. Join me and see if you agree…and by all means, if you don’t, say something in  the comment section below.

You can also listen on iTunes.

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