Identifying the Decision-makers in Medical Sales

Medical sales representatives often give the sales effort everything they’ve got, only to discover they’re talking to the wrong person. What?

Chances are, you no longer sell in a world where clinical personnel are the only decision makers. How do you identify the others and avoid finding yourself in the trap of selling to the wrong people?

This short podcast  will answer this important question. Better to find out earlier than later, right?

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