If you could only focus on one thing to win in medical sales, what would it be?

Medical sales professionals wear many hats, providing a multitude of services for their customers and their customer’s patients.  If you had to choose one area to focus your energies and attention in order to achieve the greatest return on your effort, what would that be?  In this episode of The Medical Sales Guru Podcast, Mace Horoff discusses the one area where you must maintain a focus because this is the one area that won’t take care of itself.