Understanding the real reasons why your customers buy will dispel many of the standard excuses we frequently hear when they don’t.  Sure, all of the things that you think are important to your customers are…but their priorities might be a bit different than you would expect.  In this edition of The Medical Sales Guru Podcast, Mace Horoff discusses the results of a retail buying survey to help you understand what your healthcare customers really want when selecting products and services.

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