Ask a medical sales professional the best place to sell, and he or she will probably tell you, “anywhere the prospect or customer will listen.” Sure, you can sell anywhere, but anywhere is not always the best place! Nothing beats a scheduled (or unscheduled) sit-down appointment in the healthcare provider’s office or other location where you can have a focused conversation with a minimum of distractions. Mace describes why you need to make this kind of meeting with your prospects and customers a priority and how to get the healthcare professional to give you the time you need for a proper, complete sales presentation.
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