Dealing with pricing issues is one of the least welcome tasks for most medical sales professionals — and too many sales reps try to put it to rest by just bending over and offering the customer the lowest possible price!  While this is impossible to cover in any depth in only ten minutes, Mace Horoff discusses some ideas on how to be prepared to deal with the pricing issues that medical sales professionals must deal with on a daily basis.  Don’t ever think you’re prepared for a sales presentation unless you already have a strategy in mind on how to address pricing issues so that your product or service seems the better choice regardless of price.

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