Many medical sales professionals develop great friendships with their healthcare customers, and there are certainly many benefits.  But it is not uncommon to find sales representatives who hesitate to sell to their friends out of the fear of harming the friendship.  This is a dangerous misconception and it can harm your business AND your friendship.  Listen to this episode of the Medical Sales Guru Podcast as Mace Horoff describes his own experience with the problem and how it changed when a customer/friend told it “like it is.”

Podcast: Download (5.2MB)

Subscribe: Apple Podcasts | RSS