Winging It in Medical Sales: The Road to Bad First Impressions

Medical sales reps hope to make a great first impression with prospects and customers. Yet, few spend the time planning to ensure this will happen.  

Ever hear a prospect say, “I’m not interested”? 

If so, you didn’t create a good first impression. A lost opportunity. 

If first impressions are so important, why don’t medical reps make time to prepare and plan?  

Because they overestimate their own sales abilities while underestimating things that can go wrong. 

What can you do? Plan ahead…and you can start by gaining some insight as Mace presents a case study and offers some things to pay attention to so your first impressions are delivered untarnished. 

Tell me your biggest challenge in medical sales and I’ll tell you the one thing you should do next.