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Selling in a Changed Healthcare World, The Complex Medical Sale, Uncategorized

Account Penetration and Complacency: An Ugly Combination for Healthcare Sales

Mace Horoff

If you’re in medical sales, you’ve heard the term “account penetration.”  What does that mean to you?  Why is it important?  Want to know what happens when you don’t stay focused on it every day?  Listen as Mace describes a scenario that plays out in healthcare every day.  You can avoid it, or you can be a victim.  Listen now!

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