In Medical Sales, Put It In Writing

Has it ever happened to you in your medical sales career where your customer asked you for one thing and you delivered something else, or vice versa?  Miscommunications in medicine can be harmful to the patient and harmful to your business.  In this edition of Medical Sales Guru Podcast, Mace Horoff discusses a simple way to be a professional, deliver the right thing for the patient and healthcare provider,  and CYA.  It’s usually not a question of if a miscommunication will bite you in medical sales, but when.  Here’s how to prevent it from happening.


One thought on “In Medical Sales, Put It In Writing”

  1. Dear Mr Mace,

    I buy your point on book keeping things to do list, written communication as a backup is really a great tool, miscommunication and misinterpretation are very common. As you always say MSPs should be Patient centric, this miscommunication could harm them too.
    Useful commentry you had given.

    Parthiban T

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