Few things make my stomach tighten like when someone refers to medical sales professionals as “detail-people.” Yet, I must confess, most medical sales reps I encounter don’t sell, they detail. If you’re a detailer (and there is a high probability you are), you need to stop. Detailing is dead! It’s time to take a professional approach as described in this episode of The Medical Sales Guru Podcast.
Download the FREE resource guide:
“Secrets of Positioning Products and Services
to Healthcare Providers and Institutions”
It includes a step-by-step exercise that walks you through a positioning strategy for any healthcare product or service. This could literally be worth thousands of dollars to you!