What do you do when you’re selling to a customer or servicing a customer and things don’t go as planned?  Do you just make it up as you go?  How would you feel if you were getting on an airplane with a pilot who took the same approach…”well, if something goes wrong, we’ll just figure it out…”  In this edition of the Medical Sales Guru Podcast, Mace Horoff discusses the essential requirement of being prepared for the what-ifs.

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