Tag Archives: medical sales presentation

Who Is Your Medical Sales Presentation About?

When you give a medical sales presentation to a prospect or customer, who is the presentation about?  The question is not WHAT, but WHO is it about.  Too many sales reps make the presentation about themselves, their companies, and their products and truthfully…your prospect can care less.  In this edition of the Medical Sales Guru Podcast, Mace Horoff describes WHO the presentation needs to be about and why.