Medical sales reps say it all the time: “You gotta spend money to make money.”
It sounds good, but so many sales reps…as well as their prospects and customers…only consider the cost of action, while neglecting the cost of inaction.
In this podcast, Mace Horoff presents some case examples from his days in the territory. You’ll learn how he lost some big sales opportunities so you can avoid doing the same. You’ll also learn how he turned it around.
The cost of inaction is an important thing to know in your medical sales career!
Share the podcast with the sales colleagues in your organization.
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