Tag Archives: consultative selling

How to Bridge the Gap Between Being Perceived as a Product-Pusher vs. a Medical Sales Professional

Consultative Selling — the term has become cliche…everyone in medical sales knows the term and says it, but the reality is not everyone is doing it! The challenges of selling to healthcare customers can create an environment and mindset where consultative selling is difficult.  In this edition of The Medical Sales Guru Podcast, Mace Horoff addresses the main cause of  “the gap” and talks about what you need to do to avoid being perceived as just another product-pusher as opposed to a valued link in the chain of patient care.