As Marshall Goldsmith says, “what got you here, won’t get you there.” The ways that the health care industry buys goods and services are changing, and you can either thrive on the new opportunities or get crushed while waiting for things to return to “normal.” In this episode of The Medical Sales Guru Podcast, Mace Horoff discusses the results of a recent physician practice survey along with the obvious ramifications. Included are some suggestions on how to adapt your medical sales business and selling approach if you plan on continuing in this profession. If it seems like common sense, then why haven’t more medical sales professionals adapted yet?

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