The “New Normal” in Healthcare Sales: Patients Matter, But It’s a Business

As Marshall Goldsmith says, “what got you here, won’t get you there.” The ways that the health care industry buys goods and services are changing, and you can either thrive on the new opportunities or get crushed while waiting for things to return to “normal.” In this episode of The Medical Sales Guru Podcast, Mace Horoff discusses the results of a recent physician practice survey along with the obvious ramifications. Included are some suggestions on how to adapt your medical sales business and selling approach if you plan on continuing in this profession. If it seems like common sense, then why haven’t more medical sales professionals adapted yet?


One thought on “The “New Normal” in Healthcare Sales: Patients Matter, But It’s a Business”

  1. Liked the podcast….can you get me on a list to hear your podcasts regularly?

    Do you take short calls or emails for special advice?
    Question: Do you have anything that addresses what to do or say (with high-end healthcare informatics systems) if you (for a number of reasons) don’t have a quality website as yet?

    Rod Weiss
    619 602 2031

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