If you’ve been providing your healthcare customers with great service and it’s not bringing you the business you expect, here’s what you need to do–STOP!….that is, if they won’t reciprocate with more opportunities for you to grow your business. Service is critically important, but you’re in the SALES business, not the SERVICE business. Maybe you just need to change your thinking and then change your approach so that you can go beyond just being a “friend” to your customer. Start the year right by adopting a new attitude that will move your business in an upward directions.
January 4, 2011