2 responses

  1. Mace Horoff
    August 28, 2014

    How do you ensure that you’re positioning your product effectively?

    Reply

  2. Imad Osko
    August 29, 2014

    Brilliant podcast! I do think produdct positioning is grossly underlooked in many fields, especially in the medical realm. The reason perhaps is a reps inability or unwillingness to do two things. First of which is not taking the time to FULLY understand your product and how multifaceted it really is. The more solutions that your product can address, the greater your positioning power becomes. This however, comes with great due diligence and creative research. I think it’s important to know your product, it’s benefits and limitations, before calling on the prospective client. Only then can you devise a marketing approach that is TAILORED to a specific prospect. Great work Mace! Your sales literature is always appreciated!

    Reply

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