Healthcare Selling: Getting attention in the C-suite and other non-clinical departments even when your product or service is not a significant institutional expense

Maybe you sell to the C-suite and maybe you don’t.  If you don’t, maybe you should. But how do you get past the reception desk to discuss business with the CEO, CFO and others in the ivory towers of an institution.  In this episode of the Medical Sales Guru Podcast, I provide some things to think about that will help you to get the attention of the C-suite and almost any other decision-makers you should be talking to.