“Hi Doc. I’m selling something you already have. Are you interested?”

If the title of this podcast seems ridiculous to you and you’re wondering who would ever approach a doctor with a pitch like that, you might want to look in the mirror!  Sales reps approach health care buyers way too often with any one of a number of approaches that essentially say the same thing.  If you want an idea on how to better connect with your decision-makers, listen to this podcast episode.