One of the biggest complaints from medical sales professionals selling in the current marketplace is their customer’s frequent attempts to commoditize their products and services. Sales reps go to great lengths to differentiate their products and even themselves from the competition–except in one area–what they say and focus on. I know…you’re different (let’s hope so), but why not listen to this podcast and see if you meet the first criterion for differentiating yourself at the start of every presentation.
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