Tag Archives: GPO

Selling GPO/IDN Products to Physicians without Them Feeling Like You’re Trying to Force Them

Have you ever walked into a customer and demand that they buy your product because it’s on a GPO or IDN contract? If you have tried to do this with a physician, the response you received may have left a visible mark! In this episode of the Medical Sales Guru podcast, we discuss an approach to avoid angering your physician customers when your sales efforts are supported with a buying contract.