Do you use scientific papers and references from medical journals during your sales conversations? Use them if you have them, and if it makes sense to do so. But if you do, there are a few things you need to be aware of. This is not a discussion of how exactly to cite scientific data during a sales conversation, but more of a tactical approach on what to do and what to avoid. Let me know what you think by posting some comments below on the www.medicalsalesguru.com page under this podcast.
One of the biggest complaints from medical sales professionals selling in the current marketplace is their customer’s frequent attempts to commoditize their products and services. Sales reps go to great lengths to differentiate their products and even themselves from the competition–except in one area–what they say and focus on. I know…you’re different (let’s hope so), but why not listen to this podcast and see if you meet the first criterion for differentiating yourself at the start of every presentation.
Do you do all that things it takes to win at medical sales? Are you sure? In this podcast, I discuss the one thing that great performers do regularly and consistently. If you don’t do this, you’re not fully in the game. What is it? It’s the missing link, and it’s huge!
If you feel a little uncomfortable when you approach a doctor, nurse, therapist or other healthcare professional because you don’t want to be perceived as just another sales rep, then why not approach them in a way where you will feel more comfortable and you will be more welcome. What am I talking about? It’s all here in this edition of the Medical Sales Guru Podcast.
If the title of this podcast seems ridiculous to you and you’re wondering who would ever approach a doctor with a pitch like that, you might want to look in the mirror! Sales reps approach health care buyers way too often with any one of a number of approaches that essentially say the same thing. If you want an idea on how to better connect with your decision-makers, listen to this podcast episode.
What do you do when you have a chance encounter with a physician, nurse, materials manager, CEO, or any other health care decision-maker…do you go for the short, abbreviated sales presentation (e.g. the scrub sink sale), or do you wait for a better time. I have done it both ways and I have worked with sales forces who have done it both ways and one way is almost always more advantageous. In this podcast I recommend what works best in most situations, but of course, the final decision is up to you. You may only have one opportunity—Decide well!
Are you confident about the stability of the business in your territory because you have been in that territory for years? Don’t be! There is either a new sales rep or an old sales rep with a renewed focus ready to take that business. In this podcast, I share the story of two different sales reps that I rode along with recently and what I learned is critical to the business you currently enjoy and the business you hope to win in the future. Take 10 minutes and see if you are more like Glenn, or more like Donna and you’ll have an idea as to what your future in medical sales looks like and how to change it if necessary.
Maybe you sell to the C-suite and maybe you don’t. If you don’t, maybe you should. But how do you get past the reception desk to discuss business with the CEO, CFO and others in the ivory towers of an institution. In this episode of the Medical Sales Guru Podcast, I provide some things to think about that will help you to get the attention of the C-suite and almost any other decision-makers you should be talking to.
There are more and more medical sales professionals gravitating to email as a sales tool. Sure there are many benefits, but there are downsides as well. In this edition of the Medical Sales Guru Podcast, I discuss how some sales representatives use email as a way to create a sale and why it doesn’t work. Are you guilty of misusing email in your medical sales efforts?
As Marshall Goldsmith says, “what got you here, won’t get you there.” The ways that the health care industry buys goods and services are changing, and you can either thrive on the new opportunities or get crushed while waiting for things to return to “normal.” In this episode of The Medical Sales Guru Podcast, Mace Horoff discusses the results of a recent physician practice survey along with the obvious ramifications. Included are some suggestions on how to adapt your medical sales business and selling approach if you plan on continuing in this profession. If it seems like common sense, then why haven’t more medical sales professionals adapted yet?
